Sample Deliverable 04

Headline & Copy Starters

WEBSITE
IDEAS

We don't write the final novel, but we define the plot. You get the specific angles, hooks, and "Power Words" needed to convert visitors.

Website Copy Strategy and Headlines Example PROJECT: FINTECH SAAS LAUNCH COPY ARCHITECTURE & HOOKS 1. VOICE CALIBRATION Playful Corporate Technical Simple SECTION: HERO (The Hook) FORMULA: [Desired Outcome] in [Timeframe] without [Pain Point]. DRAFT OPTIONS: "Close your books in 5 minutes, not 5 days." "The only finance dashboard your CFO will actually love." SECTION: HOW IT WORKS (The Logic) Core Arguments: 1. SPEED Don't say "Fast". Say "Real-time sync". 2. ACCURACY Mention "Bank-Level" encryption standards. 3. EASE Emphasize "No SQL" or code required. THE "NO" LIST (Banned Words) Synergy Next-Gen Disruptive FIG 4. COPY ARCHITECTURE
Why Formulas? We give you the formula so you can write 10 variations later if you want. It keeps your messaging consistent.
Tone Setting We set this to "Simple" because your competitors are too jargon-heavy. This is your differentiation.
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